Project Title:  Web 2.0 promotional strategies for digital collections

 

Department/organizational unit(s):  Digital Library Services

 

Mentor Name(s):  Nicole Saylor

 

Brief project description: Digital librarians are exploring new strategies to draw attention to their online collections. By inserting links into the online encyclopedia Wikipedia and posting images to photo-sharing sites like Flickr, librarians are vastly expanding the way they reach users. This project would involve researching, planning, and executing Web 2.0 promotional strategies for the digital collections in the Iowa Digital Library. The fellow would also gain experience working with Library Information Technology and Marketing staff to create a method for analyzing Web statistics for the UI digital collections.

Examples of key activities:

• Researching how other institutions are taking advantage of Web 2.0 to draw attention to digital collections
• Creating a plan for implementing these strategies for existing and future collections
• Create Flickr and Wikipedia sites that highlight UI collections
• Work with LIT to analysis web hits to collections in the Iowa Digital Library

 

Number of students that can be accommodated: 1 person

 

Duration: Fall 07 only

 

Training:

Prerequisite skills: Basic computer skills

Acquired skills: Marketing skills, research and writing skills, understanding of digital project development

 

Software/Hardware Involved:

• NA

 External expertise requested in/for:  NA

 

Tangible end product, if any:  Online sites created to promote UI digital collections